After reading the chapter in "Branded Nation" by James Twitchell, I now have a slightly different outlook on the megachurches that have sprung up in the last decade. I have been to Willow Creek Commnity Church and I was impresed by its size and how well it was run. After reading this chapter it is obvious that the "business" of church takes precedent over the "purpose" of the church. The pastor is more than a minister, and more like a CEO. At $850,000 a year, he has a vested interest in increasing attendance, yet perhaps has lost sight of the reason for his "calling".
As treasurer of a small struggling church we too have been faced with various struggles, including financial ones, and we have tried to remain true to our congregation. Our goal is not to steal market share from other congregations, but to provide a place for all who wish to praise God for all he has done for us. Although we like to think that we are contemporary and progressive, the commercialization of religion does not interest our congregation.
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