What's in a name?

What does Jitterbug mean to you? To me it denotes a nostalgic dance step. I picture young women in long skirts and men with slicked back hair. A new company http://jitterbug.com/, is hoping for this response with a new cell phone service. As you might expect by the name, this phone is targeted toward senior citizens.
What makes this service appeal to seniors? Primarily it is the phone's simplicity: The keypad is very clear with large numbers and two buttons: Yes/No. The system prompts the user with questions that require a yes no response. There are no symbols, no menus, and no keyboard. Programming the phone with such items as speed dial numbers is handled by the company. To add someone to your call list, a toll free number is provided and the company will add these entries. The phones are preloaded with the number of minutes purchased, and the remaining minutes are displayed after each call. No worrying about overages, or additional charges.
It would appear that there is finally a cell phone company that understands its customers. Unlike other providors that compare themselves on the basis of having the fewest dropped calls, this company may be on to something. (Imagine a doctor promoting himself as having the fewest number of lost patients.) Cell phone companies admit that their service is bad, but it is not as bad as their competitors. Jitterbug seems to understand this and is trying to establish a niche for its service. For senior citizens, there is no need to go back to school or spend hours reading a cryptic users manual.
I have experienced this phenomenon first hand as my father -in-law recently purchased one of these phones and is very pleased with the process and the service. With his technical skills somewhat less that that of a younger generation, he has been able to use this phone with ease and does not have to say "Can you hear me now?"